Uplink
Webflow And The New Marketing Stack
Explore how AI is transforming websites, marketing, product development, and software engineering.
What happens when AI becomes your customer's first point of contact?
In this episode of Uplink, Michael Reid speaks with Linda Tong, CEO of Webflow, about how AI is transforming websites, marketing, product development, and software engineering. Drawing on leadership experience from Google, Android, startups, and now Webflow, Linda explains why the future of the web goes far beyond visual website creation. Modern digital experiences increasingly rely on analytics, experimentation, personalization, localization, and performance optimization to serve both users and AI systems. The discussion also explores AI-assisted software engineering, including coding agents, testing, QA bottlenecks, CI/CD workflows, Model Context Protocol (MCP), Agent Experience (AX), and what agent-first software could look like in the years ahead.
In this episode, you'll hear:
- The evolution of Webflow
- The future of SEO and Answer Engine Optimization (AEO)
- AI agents and customer acquisition
- Product-led growth in an AI-first world
- Launching Google Chrome and lessons from Android
- AI coding assistants and engineering workflows
- MCP, AX, and the next generation of software
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