Rethinking Realty in a Cloud Driven World

September 22, 2016 — A quick search for the definition of “realty” yields the following: “real, fixed property”. When considering the architecture of the internet, and more recently cloud services, data centres (a form of real, fixed property) play a critical part in enabling the networks and service providers that bring it all together. However, a core tenet of cloud is ubiquity. Cloud by no means appears as, or acts like, something in a fixed property. That is because there is no one, central location that facilitates these services. They are, truly, globally distributed.

Interestingly, there is a data centre provider that thinks differently about what realty means in a cloud-driven world. Digital Realty, the world’s largest Data Centre operator with coverage of over 26 million square feet, believes that services like IaaS, PaaS, and SaaS, are a form of realty. They are properties, in the virtual sense, to which their customers want direct access, even if they don’t directly reside within Digital Realty’s data centres.


Today, at Marketplace Live in NYC, we announced our collaboration with Digital Realty to provide a solution that makes direct access to those services a reality: Service Exchange powered by Megaport. Service Exchange provides Digital Realty customers with a set of tools to instantly provision capacity to cloud service providers like Microsoft, Amazon, and Google, among others. And the beauty of this solution is that it seamlessly integrates with the Digital Realty Marketplace portal. This means Digital customers can manage power, space, cross connects, and now elastic cloud connectivity, through one single interface.


This is made possible by Megaport’s open API, to which Digital Realty has integrated their Marketplace portal which will provide their customers access to our global, elastic interconnection fabric. It facilitates a clear and simple way for businesses to dial up and down their connectivity to key providers. And it enables the capability of forward thinking companies like Digital Realty to allow their customers to fully manage direct connectivity to their digital supply chain.

Some interesting notes about Digital Realty. They have coverage of over 26 million square feet over 150 properties in 33 global metropolitan areas. They effectively support the data center and colocation strategies of more than 1800 firms. It’s safe to say that they aren’t running a small endeavour, and it’s pretty exhilarating for us to be working with a business of this magnitude. Simply put, this is the most integrated we have ever been with a Data Centre Operator.


I will come back with more updates about Service Exchange Powered by Megaport as we approach service availability. There are some interesting features on the roadmap, and I’m looking forward to telling you more about them! If you would like more information, reach out to us through the form below.